Our Focus
We’re expert in what we view as 5 key phases of a marketer’s journey: Exploration, Navigation, Inspiration, Activation and Evaluation. Our mission is to connect data points, turn them into insights and create a distinct Brand Narrative that translates into complete Brand Engagement. The end-goal is to foster brand and communication ideas that create true belief in an audience, getting them to care enough to think differently and take action.
Exploration
Mining for audience insights and better understanding their journey and experience
Navigation
Determining optimal positioning and strategy
Inspiration
Establishing the most creative and compelling marketing campaigns and content
Activation
Understanding the best executional approach and tactics
Evaluation
Measuring results via in-market tracking
Some of Planetarium’s Specific Offerings
In-Depth Interviews (IDIs)
Focus Groups
Ethnographies
Shop-Alongs
Co-Creation Sessions
Customer, Patient and Caregiver Journey Connection Sessions
Quantitative Surveys
Qual/Quant Projector™ Surveys
Strategic Planning Consulting
Workshop Facilitation
Creative Concept Ideation and Development