Planetarium uses a four-phased approach of Exploration, Navigation, Inspiration and Activation. Our mission is to connect data points, turn them into insights and create a distinct Brand Narrative that translates into complete Brand Engagement. The end-goal is to foster brand and communication ideas that create true belief in an audience, getting them to care enough to think differently and take action.
Planetarium specializes in strategic marketing, brand and communication planning and the market research that fuels it
Ever visit a Planetarium when you were a kid? The lights went out. The night sky appeared black, but tiny pinpoints of light emerged. The moderator began illuminating images that weren’t immediately visible. The stars began to connect into patterns and the patterns began to weave stories. The vastness of the universe felt suddenly navigable. Wonder and curiosity evolved into newfound understanding.
Wonder, curiosity, patterns and, ultimately, connections -- that’s what drives the philosophy of Planetarium. The firm was founded on a belief in the importance and power of connecting with an audience via planning -- charting an informed, strategic course, prior to setting out on the marketing, branding and communications development journey.
Our aim, through our customized qualitative, quantitative and qual/quant hybrid market research approaches and methodologies, is to help clients make connections with their audience members, illuminating patterns and weaving a story from insights and understanding.
Bringing research insights to the table, we then help clients connect with their colleagues, facilitating workshops and working sessions that help lead the team to see their brand’s full potential and best understand the richest territory for their marketing, branding and communications.
We then can help apply all the research and workshop outputs, providing informed, world-class marketing, brand and communication strategy, consultation and guidance that establish a blueprint for success.
Helping clients make connections and align the stars for their brands. That’s what we do.