I’ve spent 20 years working across a wide range of categories on behalf of countless regional, national and global brands. My quest for true consumer insight and drive to create compelling brand and communication strategies have led to a long history of successful marketing initiatives. And it’s now led me to start Planetarium.
From cars (I was behind Mazda’s long-running “Zoom Zoom” campaign and also framed the underpinnings for what became the recent, award-winning Chrysler “Imported From Detroit” campaign) to fast food to CPG to banking to entertainment to healthcare – and everything in between –I’ve dug for insights and developed brand and communication strategy across a wide swath of categories.
One of my fortes is identifying target audiences and bringing them to life in flesh and blood terms. I pride myself on finding positioning articulations that truly differentiate and then translating those positionings into creative briefs that inspire and focus creative teams. Along the way, I’m an adept and high-energy market researcher, facilitator, idea-nurturer, instigator and coach.
Before starting Planetarium, I was at Palio, a leading healthcare communications agency, serving on the company’s operating board and heading up its 20+ member Insight and Brand Strategy Group. It’s the fourth agency at which I helped launch an account/brand planning discipline. I’m a frequent guest lecturer in advertising and market research and have been a member of numerous industry panels.
I’ve spent just shy of a decade leading a variety of brand management efforts, helping organizations achieve measurable awareness and retention goals via content management programs and a wide variety of other communication initiatives. For B2B and B2C efforts alike, I’ve been able to not only achieve client ROI goals, but exceed them.
Though much of my experience has been in working with Fortune 500 companies in the insurance, healthcare and financial services industries, I’ve also worked with smaller organizations that span a whole host of sectors. To me, the tenets are the same, regardless of client industry or size – it’s all about making a true impact for a client’s business. Building programs from insight and being strategic and focused is what I’ve always advocated. And that’s what prompted me to join Planetarium – a firm I’d heard great things about and one I came to realize had kindred values and goals.
Working with the various other consultants in our network, I oversee market research, brand planning and communication planning efforts for our diverse mix of national, regional and local clients. We pride ourselves on not just going through the motions, but rather really pushing our clients to build brands and communication that move the needle for their businesses.
Prior to Planetarium, I headed up marketing and PR efforts for nfrastructure, a New York based innovative provider of critical technology infrastructure solutions. And before nfrastructure, I led client services and strategy efforts on behalf of New York based McMurry/TMG, the largest independent content marketing agency in the nation.
When I’m not helping build my clients’ brands, I love to spend time with my husband, new son and the family dog. I’m also an avid spinner and love to explore all the great restaurants that Saratoga Springs has to offer!
Before embarking on his consulting career, Marty was SVP, Director of Emerging Media and Technology at Palio, an industry-leading healthcare communications company. He previously held other roles at Palio, including SVP, Director/Media Lab and SVP, Group Creative Director.
Prior to his tenure at the agency, Marty was Associate Creative Director at LHWH Advertising & Public Relations, Assistant VP/Senior Art Director/Agency Producer at Lewis Advertising, and Senior Art Director at Adams & Longino Advertising, Inc. Early in his career, Marty was an advertising director for a regional retail chain and also a newspaper staff artist.
Since those early days, he has gone on to direct creative development from the concept stage through final production in all media for both business-to-business and consumer audiences, across numerous industries (including technology, telecommunications, finance, insurance, real estate; pharmaceutical, health and wellness, travel and tourism, and quick service restaurants). A longtime photographer and videographer, Marty is an award-winning documentary filmmaker. Take a look at Marty’s most recent reel:
A true rising star in the world of digital marketing, Sarah specializes in content and social media strategy with a keen interest in corporate social responsibility, environmental consciousness, and future friendly initiatives. Her creative literary sense and passion for depth of messaging allow her to engage with target market data in such a way as to effectively augment organizations’ customer-facing interactions. She strives to convert target audiences into communities and passive consumers into evangelists.
An experienced B2B and B2C professional, Sarah is best known for bringing fresh perspective, genuine emotional intelligence, and seasoned editorial skills to every project. Her graduate work at Marist College, focused primarily on mass messaging, earned her an MA in Communication, and she has since worked collaboratively with a number of startups to craft top-of-mind media messaging and evoke impactful social media dialogue. Her burgeoning portfolio includes topics ranging from LEED certification to behavioral science-based hiring; farmers’ market administration to PRM technology.
When she’s not immersed in the corporate iteration of literary magic, Sarah can be found center stage as a fundraising auction consultant for nonprofit and donor-based organizations.